In 1942, Avedis Matossian founded “Matossian Jewelers” in Beirut Gold Souk. Today, after more than seven decades at the peak of luxury jewelry industry, the family persists to push the boundaries of innovation and quality.

“AVORE jewelers” is the International name of the company inherited which is involved from A to Z in every step of the jewelry making process from the sourcing of each diamond stone to the mounting and final fine setting of each exquisite jewel.

Passed down to a new generation of designers and craftsmen, AVORE marked the continuity of an extraordinary journey throughout its rich history handling diamonds of notable rarity and beauty inspiring the most sophisticated clientele.